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The
search engines send out electronic robots called spiders
or crawlers, to relentlessly search the internet
looking for websites and gathering information. Spiders
are really the lifeblood of the search engines and we talk
a lot about spiders and how they work in the Search
Engine Secrets manual.
When a search
engine's spider finds a new website, it crawls all over
the site recording words and other information on that website's
pages and returns this information to the search engine's
index or database.
This process
is referred to as spidering or crawling
a website. You can also ask the search engine to spider
(list) your site by submitting your domain name to them.
If you have a website and you have access to your logs (statistics
of who visits your website) you can actually track the constant
movement of spiders through your site. They will show up
in your logs with names like googlebot (a Google spider)
or Slurp (a Yahoo! spider).
WARNING!
BEWARE!
DO
NOT SPAM THE SEARCH ENGINES!
One of the main
reasons people don't get their website listed with some
search engines, is they try to cheat the system by spamming
and end up getting barred. Unfortunately, some people get
found guilty of spamming even though they have unintentionally
committed their breach in all innocence.
The term 'spam'
is normally associated with junk email (unsolicited, unwanted
emails) but it is used by the search engines in much the
same way. i.e. You send them a whole heap of information
they don't want!
If a search engine
suspects you of spamming it i.e. you are using questionable
techniques designed to fool it into thinking your web page
is something it is not, purely to get you ranked further
up the list — you may be either refused a listing
or booted off the list if you are already on it.
Therefore, search
engine spamming should be avoided at all costs. And with
the search engines it's very much Marshall Law. I.e. There
is no system of trial by jury, no right to explain yourself
- you are just booted off! There is an appeal process if
this happens but don't hold your breath waiting for the
Governor to come riding through on his white charger with
a pardon!
Suffice to say
the easiest way to avoid these sorts of problems, is not
to commit the offence in the first place. Don't spam! Learn
what the engines don't like and don't do it!
In the
Search Engine Secrets manual you will
find a list of the things NOT to do when preparing your
pages for the search engines, lest you be accused (rightly
or wrongly) of spamming.
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