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One
of the most important criteria for getting a good ranking
in the search engines is to include lots of keywords and
phrases in the text on your pages.
Keywords are words logically related to the content
of your document. These are the words or key phrases (a
combination of keywords) people would type into a search
engine when looking for a product or service like yours.
Remember this important advice —
search engines love text!
Search engines are really just great big word munchers
and generally speaking, the more words you have on your
webpages, the better. When a search engine's spider visits
your site, it can't see pictures or graphics. So, if it
arrives at your website and all that is there is a few words
and some beautiful pictures or a great big Flash animation,
it will probably judge that your site is not worth listing
and move along to the next one.
In fact, some search engines will simply not list webpages
with less than 100 words of text on the page. Included in
the text on your pages, there should be a liberal sprinkling
of keywords or phrases that apply to your business.
Note: It's also just as important not to have too
many keywords or the search engines may think you are
trying to spam them (cheat the system)!
Just how many keywords and phrases is enough or too many,
will vary from engine to engine and the search engines do
not supply set guidelines on this, as such.
Remember, in spite of the desirability to use lots of keywords
on your pages, the text should still make sense. If you
think you can fool the search engines by repeating words
or phrases, over and over, think again. You would be amazed
at how sophisticated their software is at picking up these
sorts of attempts.
What's more, if a search engine even thinks you are trying
to spam them, they will not list you at all. This is a disaster,
especially if it is a major search engine like Google.
How to check the density of keywords on your pages.
While you can certainly do it manually, counting the number
of key words on your webpages and working out your key word
density, is a tedious and boring task. You need to count
all the words on your pages and then work out the density
of the important keywords you have on each page.
To make life easier for you, we are giving you access to
our online Keyword Density
Analyser which automatically checks the number of
keywords on your pages and makes suggestions for improvement.
To go to our FREE Keyword Density
Analyser click here
To learn more about keywords and how to use them effectively
for your site, get a copy of the Search
Engine Secrets manual.
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