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SEARCH
ENGINE SECRETS — CONTENT GUIDE
CHAPTER 1 – WHAT IS A SEARCH ENGINE?
Just exactly what is a search engine, how do they
work and why are some search engines different to
others?
CHAPTER 2 – SEARCH ENGINES FROM THE
USER’S PERSPECTIVE
What is search engine math and how do meta-search
engines work? Search engines that translate foreign
languages.
CHAPTER 3 – MEET THE DIRECTORIES
What is the difference between a search engine and
a directory? Which directories are the most important
and why? How to get listed with them.
CHAPTER 4 – THE WHO'S WHO OF SEARCH
ENGINES
Only three search engines get more than
85 per cent of all the searches done on the web. Which
ones are they and how do they rate?
CHAPTER 5 – PAYING FOR ADVERTISING
ON SEARCH ENGINES
Most major search engines today offer some
form or another of promotional opportunities. Who
offers what and which ones are best?
CHAPTER 6 – OPTIMISING YOUR SITE FOR
THE SEARCH ENGINES
How to present your website to a search
engine in the best possible format to get you a good
ranking.
CHAPTER 7 - THE IMPORTANCE OF POPULARITY
AND LINKS
Links to your site from other websites is
one of the search engine’s most important criteria
for ranking your page but there are good and bad links.
CHAPTER 8 – THE USE OF META TAGS AND
CODE
Meta tags are code placed behind the pages
of your site to assist the search engines in ranking
and listing your page.
CHAPTER 9 – SPAMMING THE SEARCH ENGINES
In trying to get your website to the top of the rankings,
you run the very real risk of being banned for life
for what is known as ‘search engine spamming’.
What is search engine spamming and the things you
need to know to avoid doing it – intentionally
or unintentionally.
CHAPTER 10 – WHY CAN’T I GET
TO THE TOP? THINGS TO AVOID
In addition to spam, there are lots of other
things that will prevent you from getting a good ranking
or even getting listed with the search engines.
CHAPTER 11 – THE IMPORTANCE OF YOUR
DOMAIN NAME
Many of the search engines use the relevance
of the keywords in your domain name, as one of the
more important criteria in ranking your site
CHAPTER 12 – MONITORING YOUR WEBSITE
STATISTICS
In order to track and monitor your success,
you need to have detailed and comprehensive website
statistics or logs. Where to get them and how to read
them.
Glossary of terms
A guide to some of the terms and jargon you will encounter
on the Web.
USEFUL RESOURCES
Links to other useful resources on the Web
where you can keep up to date or seek further help
and advice. |
Fact
is, up to 90 per cent of your visitors
will discover your website as a result of finding you on
a search engine. So, if you want
to succeed on the Web, it's vital you get a good listing
in the search engine results pages.Of
course, saying that is one thing
- actually achieving it is a totally
different matter. There are several billion webpages out
there, all wanting to be number one. And, if you don't come
up in the first two or three pages of the results on a search
— you may as well not be there!
There are thousands of people out there who will tell you
they know the secrets of getting you to the top. And for
a given amount of money, they will tell you these
'secrets'.Fact is, very few of them know more
than a small part of the full story. How search engines
rank pages is a very complex and closely guarded
secret. What's more, if you get the wrong
advice you risk being banned from
search engines for life!So, how do you sort
through the maze and find a simple solution
to this difficult, sales stifling problem?
Here
at last! An easy to follow no-nonsense
guide to getting your website to the top
of the the search engine results pages. You would have to
pay a Search Engine Marketing company thousands of dollars
to get the same results you can get yourself, simply by
following the simple step by step instructions
in this very affordable manual.
Purchase
a copy of Search Engine Secrets
by Peter Thorpe and follow the advice it contains
and if you don't dramatically increase the number
of visitors to your site we will cheerfully refund
the purchase price in full. 
